Gramsci, hegemony
Gramsci developed the concept of hegemony.
Hegemony is what is considered the norm of society.
This then means that certain values are accepted as normal, such as low classes will been shown in a negative was as they are unable to have the hegemony way of life. this means that lower classes feel down on and they cant afford to be middle class. This theory shows hat the media is always within the hegemony of higher classes and are seen as acceptable.
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